企业形象设计的核心问题与实施步骤

近年来,国内大多数企业经历了低端的价格竞争、公关及服务大战,竞争的战略开始趋于理性,慢慢出现了高层次的竞争手段和方式,那就是企业形象竞争。就目前来说,我国的CIS理论和实践还不是很成熟,尚处在引进、启蒙、实验和探索阶段。在导入过程中存在着各种问题和误区。本文在充分认识和理解CIS战略核心内容的同时,就如何有步骤、科学的导入CIS战略作了初步的探讨。     

MATLAB GUIDE在数字图像处理教学中的应用

MATLAB GUIDE(Graphical User Interfaces,图形用户界面)是为表现MATLAB中的基本功能而设计的演示程序。本文通过对数字图像处理中几个常用的设计例子,开发和利用MATLAB GUIDE的教学自动控制系统,展示了MATLAB GUIDE在数字图像处理课程辅助教学的优点。     

Network analysis of the Caucasus’ image

Destination image is influenced by many factors, including destination promotion materials, the mass media as a general familiarity agent, the perceivers’ own characteristics and even researchers’ methodological choices. To isolate and minimize the impact of research on destination image, different qualitative and quantitative designs and analysis techniques have been utilized. However, no previous study utilized the network analysis technique, which may be useful to reveal a picture of destination image with the interconnections and hidden dynamisms of dimensions as well as its correlates. The present study applies this technique on qualitative data from an online sample of Americans on their perceptions of a relatively remote and unfamiliar destination, the Caucasus region, in order to hone in on the dramatic impact of mass media on destination image. Results revealed networks of meanings with residue of mass media messages about Boston bombing, with some differences among different genders and education levels.     

Narco‐frontiers: A spatial framework for drug‐fuelled accumulation

Based on historical and ethnographic research conducted in a region of northwest Colombia and drawing on the stories of novelist Gabriel García Márquez, this article develops the analytical concept of “narco‐frontiers” to help disentangle the confusing political economy of agrarian spaces affected by the violence of the drug war. As socially produced spaces, narco‐frontiers emerge through the convergence of four interlocking processes: uneven development, internal colonialism, political violence, and narco‐fuelled dispossession. Although often depicted as “ungovernable” or “stateless” spaces, narco‐frontiers are wracked by extra‐legal regimes of rule in which the state is simply one actor among others. With the drug trade inducing violent agrarian change all over the world—from Colombia to Afghanistan, Burma to Central America—this article offers a spatial‐historical framework for understanding these dramatic transformations.     

Tourist experience quality and loyalty to an island destination: the moderating impact of destination image

This study aims to explore the relationships among tourist experience quality, perceived value, perceived price reasonableness, tourist satisfaction with tour experience, and loyalty to an island destination by considering the moderating effect of destination image. The survey was distributed in person at an international airport. The findings revealed that tourists’ involvement with tours is the core of perceived value and price reasonableness, which increases tourists’ satisfaction. Perceived value is a stronger mediator between involvement and satisfaction than perceived price reasonableness. The moderating effect of island image is also uncovered. The theoretical and practical implications are discussed based on the findings.     

个人形象设计的人群经济宏观分析

文章从个人形象设计的角度出发,分析了其在现代经济学中的意义。个人形象设计的宏观经济学呈现了人的历史社会的新的机制。现代"人"的形象设计与经济学存在着"隐喻"关系,个人形象设计成为一种经济学方法,通过绘画、诗歌、建筑、仪式等为背景的产业进行分类,并依据现代产业、人群、交流,形成宏观经济视野。因此,形象设计是经济学的属性回归,也是一种人的经济学行为模式,更是将形象作为人的发展经济学的生动传播。     

Passenger recovery after an airport closure at tourist destinations: A case study of Palma de Mallorca airport

In the context of increased concern about the resilience of critical transport infrastructure to external events and the impact of such events on local tourism industries, this paper analyzes the ability of tourism-oriented airports to relocate departing passengers in the event of an unexpected airport closure. A case study of Palma de Mallorca airport is presented. Using an MIDT dataset on passenger itineraries in August 2014, several closure scenarios are simulated, and disrupted passengers are relocated to minimum-delay itineraries. Aggregate delays and relocation rates are used to assess the impact of each scenario, with a particular focus on UK and Germany markets. The results provide useful benchmarks for the development of policies aimed at minimizing the impact on stranded tourists, such as allowing for passenger connections, establishing a protocol for interline cooperation, and improving intermodal transfers. These measures will help mitigate the negative impacts on airline loyalty and destination image.     

Promoting Tourism,Projecting Power: The Role of Television Commercials

This paper analyzes television commercials (TVCs) launched by Korea Tourism Organization (KTO) from 1999 to 2012. By repeating shots of traditional and Korean popular (k-pop) culture, high-tech machinery, and sportsmanship, it is fair to say that Korean tourism TVCs both reflected and fueled the fad a target audience has for Korea. Hence the commercials not only promoted tourism, they were also projecting national power in general and cultural power in particular. It is surmised that through power projection the TVCs intend to create a country halo effect so that the country’s products and services may enjoy an aspired added value.     

Revisiting the relationship between suicide and unemployment: Evidence from linear and nonlinear cointegration

This study employs the linear and nonlinear ARDL cointegration methodologies to examine the potential symmetric and asymmetric responses of suicide rates to unemployment rates in the US from 1928 to 2013. Our results suggest that suicide rates are pro-cyclical with respect to the business cycle (measured by changes in the unemployment rate) after extensively controlling for divorce and fertility rates. Unemployment has symmetric long-run effects on the age-adjusted suicide rate and four age-specific (from ages 25–34 to 55–64) suicide rates, while the effect of an economic expansion on suicide rates for those aged over 45 is greater than the effect of an economic recession. These findings imply that the effect of an economic expansion on the decrease of the suicide rate is higher than the effect of an economic recession on the increase of the suicide rate for individuals aged over 45. Therefore, intervention designed to reduce suicidal behaviors should emphasize periods of economic recession more than periods of economic expansion for those of middle age and beyond.